YouTube has launched its first original movies and series’ exclusively for YouTube Red subscribers. In an aim to compete with the likes of Amazon and Netflix, YouTube has decided to play the subscription game, and give its paying subscribers a selection of content just for them. The first videos are now live, and have been developed in conjunction with some of the company’s best stars; Lilly Singh, Rooster Teeth, PewDiePie, and AwesomenessTV.

YouTube first launched its Red service just a back at the end of October. The $10 per month service was launched to give users the option to watch completely ad-free videos. Sweetening the deal, customers who have signed up to Google Play Music’s streaming subscription get access to YouTube Red as part of their plan. Although its launch wasn’t without its obstacles, YouTube Red is now beginning to justify its price tag.

YouTube Red is only available in the United States. Although some YouTube Red originals will be available for purchase through YouTube and Google Play, these features are not available in South Africa.