BandPage has been acquired by Google owned YouTube for a reported $8 million. That’s far less than the $27.6 million raised by the startup since launching in 2009. BandPage is already heavily integrates into both YouTube and Google, delivering photos and band info for more than 500,000 artists, along  with direct to fan offerings from hundreds of musicians.

Founded in 2009, BandPage began as an app that let musicians create a special Music tab on their Facebook Page. But after Facebook shut down these Page apps in 2012, it lost 90% of its traffic in three months. It went from 32 million monthly users and being the second most popular Facebook developer behind Zynga, to just a few million.

BandPage created a platform that artists could update with their tour dates and t-shirts, and have them appear in tons of places through integrations with Spotify, SoundCloud, Facebook, Twitter, Shazam, Rhapsody, StubHub, and more, as well as Google and YouTube.

YouTube recently launched its ad-free Red subscription service and dedicated Music app. If it can use BandPage’s money-making tools to curry favor with artists, they might be more likely to promote their YouTube presence and give it early or exclusive content.