Vistara announced the appointment of Bollywood actress Deepika Padukone as its brand ambassador. Vistara, whose 51 per cent stake in owned by Tata Sons and the rest 49 per cent by Singapore Airlines, did not disclose other details such as the contract period and fee that it would pay to the actress.

• This is the second time Deepika will be performing the brand ambassador’s role for an airline as earlier in 2007, she was roped in for the same by the erstwhile Kingfisher Airlines.“It is a matter of great pride for me to be associated with Vistara, a brand that carries the lineage of Tata and Singapore Airlines,” Deepika said .

• Deepika will kick-start a new campaign  Vistara said  The campaign intends to elaborate on the core interpretation of the brand promise of feeling of looking forward to flying again, it said adding the integrated campaign will be deployed across multiple platforms including TV, digital, print, outdoor, cinema and airports.

• The New Delhi-based Vistara currently operates 475 flights per week with a fleet of 11 Airbus A320 planes.

About Vistara:

Tata SIA Airlines Limited, operating as Vistara, is an Indian domestic airline based in Gurgaon with its hub at Delhi-Indira Gandhi International Airport. The carrier, a joint venture between Tata Sons and Singapore Airlines, commenced operations on 9 January 2015 with its inaugural flight between Delhi and Mumbai.

The airline had carried more than two million passengers by June 2016 and as of April 2016, has a 2.3% share of the domestic carrier market. The airline operates to seventeen destinations with a fleet of Airbus A320-200 aircraft. Vistara was the first airline to introduce premium economy seats on domestic routes in India.