Twitter to allow users to run polls – a move to improve engagement on microblogging site
Twitter Inc said it is rolling out a service that would allow users to run polls on their profile, in a bid to improve user engagement on the microblogging service.
The poll will allow users to ask a question with two choices as answers, and will remain open for 24 hours.
Polls were already being tested on Twitter since late September with certain media professionals and Twitter employees, including Chief Operating Officer Adam Bain, sending out polls.
Twitter is working overtime to boost user growth under Jack Dorsey’s second stint as CEO.
The service will be rolled out over the next few days.