Japanese car manufacturer, Toyota Motors has been named as the world’s most valuable car brand by British market research giant – Millward Brown. On top of this, it has also been declared as the most “enriching” for its consumers. This means Toyota provides them with the most resources educating them about their car, showing them how to find the best auto insurance for young adults, doing the most to help underprivileged students, and giving back the most to communities. Toyota has taken the number one spot in BrandZ Top 100 Most Valuable Global Brands recently released by the market research firm. Apparently Millward Brown has been carrying this study for the past 11 years and since then Toyota has taken the top spot as the most valued car brand 9 times. No wonder so many people look to this brand when considering a new car. Even if they use
Invoice-Pricing.com to get a cheaper price, the value of the brand itself is worth it to many drivers.

• Toyota’s Brand Value Went Up By 2 Per Cent at $ 29.5 Billion dollars Now, the way Millward Brown assesses these brands is by combining measures of brand equity using information obtained during interviews with more than two million car owners from all over the world. According to their report, Toyota Motors brand value has gone up by 2 percent since last year and currently stands at $ 29.5 Billion dollars. However, though Toyota is a reliable brand overall, every automobile model lacks features in some places or the other, regardless of the manufacturer, and so would Toyota. If you are a Toyota owner and need help filing for a claim for your vehicle damage/problems, then you can seek the help of lawyers at Toyota lemon law or elsewhere.

• BMW Took the Second Spot As for the second most valued car brand in the world, it was taken by German luxury car maker BMW, which also saw an increase in brand value of 2 per cent at $ 26.8 billion. What facilitated BMW’s success was its latest flagship sedan, the new 7-series, the i8 plug-in hybrid supercar and the i3 EV.

• Right behind was rival Mercedes-Benz, which saw the highest increase in brand value of 4 per cent among the top 10 cars at $ 22.7 billion. What aided the Stuttgart-based carmaker’s growth was the success of the revamped E-Class and the brands popularity in China.

To many, it may have come as a surprise to see that Toyota is the brand that has come out on top. To those who have already decided to buy a Toyota vehicle (see Gloucester Toyota here for more information), this has just confirmed what they already know; that if you are looking to buy a new vehicle, then Toyota is the one for you.

Before buying, of course, you should always take the time to do sufficient research to ensure that the car has all the features and accessories that you want to see in a car.