World’s fifth largest watchmaker Titan Company Ltd, of the Tata Group has unveiled JUXT, a smartwatch in partnership with global technology giant HP Inc. The company said the watch is aimed at providing connectivity while staying true to the essence of classic watchmaking.

The smartwatch is priced between Rs.15,995 and Rs.19,995 and is available in three variants — titanium, stainless steel and rose gold — across select World of Titan, Helios and large format stores. The timepiece features a subtle honeycomb dial, 3D indices and a leather strap. This watch can be paired with smart phones having either Android 4.4 or iOS 8.1 and above operating system.

The watch is available for prebooking on the company’s e-commerce website, and on Myntra. The approximately Rs. 5,000 crores watch market in the country has seen “single digit growth” in the past year. Market leader Titan has slowed down expansion and is “more cautious” with the number of new stores it opens.