Times Internet, the digital arm of the Times of India Group, and private sector lender HDFC Bank entered into a partnership to launch co-branded debit cards.

This is the second co-branded card launched by Times Internet with HDFC Bank, after launching a (co-branded) credit card targeted at the entertainment segment in 2013.The Times Points HDFC Bank Debit Card will offer customers the best deals in the online space as well as reward them for engaging with the Times Internet sites.

The debit card will offer at least 10 per cent discount on online purchases across retail, groceries and dining space. The Times Points HDFC Bank Debit Card will offer customers the best deals in the online space as well as reward them for engaging with the Times Internet sites.

Times Internet launched a digital loyalty programme, Times Points, to reward users who engage with co-branded debit card, the first of its kind in the country. It marries Times Internet’s vision of enabling transactions, with the power of its loyalty programme

Customers will get a personal accidental death cover up to Rs.10 lakh, international air accidental death cover of Rs 50 lakh and zero liability cover up to Rs.1 lakh on fraudulent and skimming transactions. The card will have a daily shopping limit of Rs.2.75 lakh and an ATM withdrawal limit of Rs.1 lakh.