Cricket icon Sachin Tendulkar launched two initiatives by Mumbai Railway Police — SAMEEP (Safety Alert Messages Exclusively For Passengers) and B-Safe. SAMEEP is an effort towards instant communication with railway passengers in case of any eventuality. Under this scheme, the Railways Dept invite commuters to give Missed Call on 7208015207 or SMS MH RLY COP to 166 to get registered. Those who get registered will be sent an SMS when required about important developments/disruptions, safety advisories, women security updates, correct information to dispel any rumours.

B-Safe is a prolonged multi-media awareness campaign. It is for educating the public about various precautions they should take for safe commuting. The themes range from crime control, women’s safety, accident-prevention, reporting of suspicious activity.  The campaign will see theme-based posters being put up at all platforms, distribution of pamphlets and awareness meeting of commuter associations, educational institutions.

Mumbai Railway Police Commissioner Madhukar Pandey, who was present on the occasion, said that nearly 75 lakh people travel via trains in the megapolis.