Shoppers Stop, India’s leading fashion retailer and Bennett, Coleman & Co. Ltd. (BCCL) announced a strategic partnership to extend Femina, one of BCCL’s flagship brands, into the consumer products space. As part of this ‘co-create and co-own’ partnership, BCCL will license ‘Femina FLAUNT’ to Shoppers Stop to design, develop, and retail the brand, exclusively across Shoppers Stop stores, in the core fashion categories – apparel, footwear, accessories and bags. FLAUNT is the retail identity developed by BCCL for Femina.

The ‘Femina FLAUNT’ range will be retailed exclusively through 300-400 square feet of dedicated shop-in-shop space within Shoppers Stop stores. The range will be launched in the fall-winter season this year and will initially be available across 20 Shoppers Stop stores and up to 50 stores in the next three years.

About shoppers stop

Shoppers Stop is an India retailing company promoted by the K Raheja Corp Group, started in the year 1991 with its first store inAndheri Mumbai.

Founded: 1991

Headquaters:Mumbai

CEO & MD: Govind s. shikhande

Shoppers Stop is listed on the BSE. Shoppers Stop Ltd has been awarded “the Hall of Fame” and won “the Emerging Market Retailer of the Year Award”, by World Retail Congress at Barcelona, on April 10, 2008.

 About BCCL

Bennett, Coleman and Company Limited (BCCL), is India’s largest media conglomerate, according to Financial Times in March 2015.

Founded :4 November 1838 (176 years ago)
Headquarters: New Delhi, India
Chairperson: Indu Jain

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