Cricket icon Sachin Tendulkar has lent his voice to Swachh Bharat anthem, created under a government initiative to make the “Clean India” campaign a public movement. The anthem, composed by musical trio Shankar-Ehsaan-Loy and sung by Shankar Mahadevan and others, will be released on October 2, marking one year of the launch of Swachh Bharat campaign on Mahatma Gandhi’s birth anniversary.

Celebrities have responded enthusiastically to the Prime Minister’s call for a “jan andolan” (public movement) to make the Swachh Bharat Mission successful. The anthem song written by lyricist Prasoon Joshi will also feature a video being produced by Mukesh Bhatt.

Tendulkar has contributed to this endeavour by reciting a few lines that will feature in the anthem, as well as providing various musical suggestions for the recording. The audio of the song is expected to be released on the eve of Mahatma Gandhi’s birth anniversary.

Swachh Bharat

• Swachh Bharat campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself cleaned the road.
• This campaign aims to accomplish the vision of a ‘Clean India’ by 2 October 2019, the 150th birthday of Mahatma Gandhi. It is expected to cost over ₹62000 crore.
• A Swachh Bharat Run was organized at the Rashtrapati Bhavan on 2 October 2014.