Rajya Sabha MP and Cricket Legend Sachin Tendulkar has joined ICC and UNICEF’s effort to build a social movement for sanitation and toilet use, thereby leading to an open defecation-free India. The UNICEF and International Cricket Council (ICC) have come together by launching Cricket for Good with the aim of leveraging the vast reach and power of the sport.
ICC and Board of Control for Cricket in India (BCCI)’s ‘Team Swachh’, a nationwide initiative in support of the Government of India’s ‘Swachh Bharat’ Mission, will be launched with the upcoming World Twenty20 and will tap into the power of cricket to spread the movement for sanitation in the country irrespective of class, gender, age, region and religion.
UNICEF and ICC have a five-year global partnership, announced last October in New York, and will be used as the ICC’s platform to advocate for children in India and other countries where cricket is a popular sport.
Did You Know?
- UNICEF – United Nations Children’s Emergency Fund
- UNICEF is a United Nations program headquartered in New York City that provides long-term humanitarian and developmental assistance to children and mothers in developing countries.
- It is one of the members of the United Nations Development Group and its Executive Committee.
- UNICEF was created by the United Nations General Assembly on December 11, 1946, to provide emergency food and healthcare to children in countries that had been devastated by World War II.
