Ratan Tata has invested in online cashback and coupons venture CashKaro.com. The amount of investment hasn’t been revealed as yet. The e-commerce company will utilize the funding for expanding its business to international markets, build brand awareness and hire senior-level talents.

Similar to the likes of CouponDunia and CouponRaja, CashKaro offers customers cashbacks along with coupons and discounts. The e-commerce company has partnerships with about 1,000 online retailers, and claims to have more than 10 lakh registered users. It claims to have more about 25,000- 300,000 transactions every month. The company is now aiming at gross merchandise sales of about Rs 1,000 crore in the near future.

Prior to Tata’s investments, CashKaro had raised about Rs 25 crore from Kalaari Capital. The company has also earlier raised about $750,000 in angel funding. It’s worth pointing out that it is third investment from Ratan Tata in 2016. This year, Tata Sons Chairman Emeritus had made investments in a data analytics company Tracxn Technologies and a pet car site called DogSpot.

 Ratan Tata’s Latest Investments 

Ratan Tata has also made investments in a few e-commerce companies such as Snapdeal and Urban Ladder. Last year, he made investments in companies such as Xiaomi, Paytm and Ola Cabs.

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• Merchandise means goods to be bought and sold.