Ratan Tata has invested in baby care eCommerce platform FirstCry, continuing the slew of investments he has made in various startups globally. FirstCry is omni-channel player with presence across desktop, mobile and offline routes offering baby and maternity products in India. It started operations in 2010 and has over 2 million customers. It has over 150 FirstCry branded franchisee offline stores across 100 cities in the country.
A positive nod from a business leader of Tata’s stature is a great vote of confidence in the way FirstCry has created the ecosystem and validation of the business approach leading to definitive path to profitability. Brainbees has raised USD 69 million in capital over multiple rounds from marquee investors including IDG Ventures India, SAIF Partners, Vertex Ventures, Valiant Capital and NEA. Recently Tata invested in online coupons venture, Cashkaro.
Ratan Tata has been aggressively investing in startups, ranging from e-commerce firms to cab aggregators. He has invested in firms like Snapdeal, Kaaryah, Urban Ladder, Bluestone, CarDekho, Sabse Technologies, Xiaomi, Ola and DogSpot.in.
Inclusive Learning – Secret of Success
- Slew means to turn or slide in another direction very quickly
- Franchisee means an individual who purchases the rights to use a company’s trademarked name and business model to do business.
- Validation means to prove that something is based on truth or fact.
