Prime Minister Modi Ji has launched a television channel for farmers named DD Kisan to mark the completion of his government’s first year in office. DD Kisan would provide information about best agricultural practices and related content. While launching the channel, Modi said the India cannot move forward without Farmer’s progress and called for increase in crop productivity by 50 percent.

PM Modi stressed about the issue of malnutrition with low production of pulses. He also said that the country was dependent on imports to meet its requirement of edible oil and pulses. Modi urged the scientific community to work with farmers to ensure that there was enough production to meet domestic demand by 2022 when India celebrates its 75 years of independence.

Tidbits

• Bollywood superstar Amitabh Bachchan has been roped in to popularize DD Kisan.
• The tagline of DD Kisan is ‘Badalte Bharat ki Shan’.
• GOI is planning to send fourteen ‘Kisan Rath’ vans, that would travel to at least 10,000 villages to generate publicity.
• DD Kisan has a tie-up with Indian Meteroligical Department, agricultural universities, Krish Vigyan Kendras..etc.