Cinema exhibition chain PVR cinemas and mobile payments and commerce platform Paytm have announced a strategic relationship that will bring PVR’s movie tickets to Paytm’s e-commerce platform as a part of its nationwide foray in the online movie ticket segment.

• In the first year of this relationship, PVR targets to sell tickets worth Rs 250-300 crore on Paytm’s e-commerce platforms in addition to revenues from ticket sales at box offices and other channels.
• This is another initiative to augment the box office revenues by reaching out to more consumers and achieving better penetration into micro markets.
• Paytm is aggressively extending its presence in new verticals as a part of its strategy to be ubiquitous in daily life of its customers.
• While the movie ticketing market in India is worth around $2 billion growing 10% annually, the online movie ticketing market is only 15% of the total domestic market.
• Paytm intends to double the share of online movie ticketing market in quick time.
• It already has over 125 million registered users and clocks 90 million orders per month.
• Starting this month, PVR tickets and F&B products will be sold and marketed on Paytm portal’s web, mobile apps and other affiliate channels.
• The significant consumer shift over the past few years towards online and mobile sales, with a strong CRM backbone allows better segmentation and analysis in marketing relevant content to users. For PVR, this shift also helps in reducing the burden at the box office by reducing costs and making up for the lack of customer data thereby helping in predictive modeling.
• Currently, movie ticket at PVR properties are available online though the company’ website, mobile app and through the Bookmyshow portal and mobile app.