Patanjali to invest Rs 1,000 cr on expansion

Patanjali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev, will invest Rs 1,000 crore next year on expansion and plans to sharpen focus on e-commerce and exports.

The Haridwar-based firm will set up manufacturing plants in South India and is looking to become a partner in mega food parks being developed in southern cities.

Patanjali, which has 15,000 stores across the country, plans to add more products in segments where it already has presence such as dairy, instant foods, baby care, natural cosmetics and health supplements.

Patanjali sells its products through 15,000 franchise stores pan India of which 5,000 are big stores and rest are in shop-in-shop concept.

Patanjali is considering manufacturing units in Andhra Pradesh, Karnataka, Maharashtra and Madhya Pradesh to cater to the Southern market and meet the demand of other regions.

Ramdev said the company would focus on exports from March next year and target countries including the US, UK, Canada.


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