One97 Communications, owners of Paytm, has acquired the title sponsorship rights for India’s domestic and international cricket matches at home for a period of 4 years with a bid price of Rs 203.28 crore.
The decision to award the rights to One97 Communications till 2019 was taken at the BCCI’s marketing committee meeting. The base price per match was Rupees 1.68 crore and the final price comes to Rs 2.42 crore per match.
As per BCCI, the realization of sponsorship rights have increased by 20% compared to last year. Previous title sponsors Micromax paid Rs 2.02 crore per match (August, 2014 – July, 2015); and before that Star India paid Rs 2 crore per match (October 2013 to July 2014). However, Airtel still holds the record for highest amount of title sponsorship till date, as they paid Rs 3.3 crore per match between September 2010 and March 2013.
This is one of the biggest sponsorship rights ever acquired by any digital company in India.
About One97 Communications
One97 communications is an Indian digital goods and mobile commerce platform founded in 2000 by Vijay Shekhar Sharma.
- Founded : 2000
- Headquaters: Delhi, India
- Chairperson: Vijay Shekhar Sharma
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