Taxi-hailing app Ola expects its newly-launched affordable service ‘Micro’ alone to overtake rival Uber in terms of number of rides in a month’s time.

• Engaging in a war of words, the Softbank-backed company claimed that Micro, which is available in seven Indian cities, is on track to match the number of total rides of Uber in India within a month.
• Ola launched the Micro category a few weeks back, pricing it cheaper than its most affordable ‘Mini’ segment at about Rs 6 per km.
• Micro is available across Delhi, Bengaluru, Mumbai, Chennai, Kolkata, Hyderabad and Pune and will be launched in other cities as well.
• Interestingly, Uber President Asia Eric Alexander, in an interview, had said the company is on the verge of overtaking Ola in India.
• Ola claims it holds 75% of the Indian app-based taxi-hailing market, with over 3.5 lakh driver partners on its platform across the country.
• Ola’s solutions are ‘Made for India’ and it believes that this country needs hyperlocal, India-specific innovations, officials added.