Geetika Mehta is the new managing director. She has a lot of experience in the fast-moving consumer goods (FMCG) industry.

At the end of 2021, she became the managing director of the candy giant Hershey India, which is the most recent job she has had.

Before working at Hershey, Mehta spent almost twenty years working for Hindustan Unilever Ltd, a big name in the consumer goods business, in a variety of roles in different departments.

Nivea India appoints Geetika Mehta as Managing Director

Proven History in Markets Around the World

Over the course of his work, Mehta has built small businesses and run large corporations successfully.

As a worker, she has worked in South Asia, Thailand, Brazil, and South Africa, among other places.

Nivea’s announcement shows off her wide range of skills and long-term vision, which fits perfectly with the company’s goal of offering the best products and care.

Beiersdorf AG in Germany owns Nivea and has a wide range of names that go beyond personal care. Eucerin (cosmetics for the skin), La Prairie, Hansaplast, and other brands are in the list.

Additionally, Beiersdorf is a well-known maker of technical adhesive tapes for companies, craft shops, and consumers through its fully owned subsidiary Tesa SE.

Beiersdorf AG, which is based in Hamburg, Germany, had strong sales of €8.8 billion in fiscal year 2022.

The fact that the company has more than 20,000 workers around the world shows how important it is in the international market.

What Geetika Mehta wants Nivea India to be

“As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, improving customer experiences, and further solidifying Nivea’s position as the skincare brand of choice for millions of Indians,” Mehta said about her new job.

This comment shows how determined she is to lead Nivea India to continued success and growth in the tough skin care market.