Public broadcaster Prasar Bharati and top Russian pay-tv programmer Digital Television Russia (DTR) have inked a pact for joint production and exchange of TV programs and related services. The two partners have signed a Memorandum of Understanding (MoU) during the just concluded visit of Prime Minister Narendra Modi to Russia. DTR is Russia’s leading programmer in basic and premium subscription television channels.

What is the Focus?

• This alliance will focus on high-quality production, marketing and distribution of content related to art, culture, trade & science, research and technology among others.
• It will also open up great opportunities in the field of news-exchange and of setting up a joint venture to explore the possibilities of commercial cooperation in area of broadcasting.
• This partnership will cross-promote each nation’s unique culture and traditions through cooperation in all areas in the media arena.
• Doordarshan would be recipient of several Russian Programmes, either free of cost or at low and economic cost, Doordarshan is offering a whole series of Indian programmes to be telecast by DTR.

Two countries affirmed the need for enhancing cooperation in the information sphere. This strategic alliance will focus on high quality production, marketing and distribution of content related to art, culture, trade and science, research and technology.