Mahindra’s Farm Equipment Sector (FES) has forayed into agricultural equipment rental services with the launch of a start-up TRRINGO that will help in connecting farmers in India.
- The start-up will connect farmers either through an app or a call (call centre).
- TRRINGO will operate as a franchisee-based model and bring in new-age digital technology to the tractor rental business.
- This is expected to significantly increase the reach of farm mechanisation and enable digital empowerment of farmers in India.
- This venture, which will provide tractors and farm equipment on a rental basis, is being formed as a new age start-up company.
About Mahindra’s Farm Equipment Sector (FES)
- Mahindra began manufacturing tractors for the Indian market during the early ’60s.
- It is the top tractor company in the world (by volume) with annual sales totaling more than 200,000 tractors.
- Mahindra & Mahindra’s farm equipment division (Mahindra Tractors) has over 1,000 dealers servicing approx. 1.45 million customers.
- Mahindra tractors are available in 40 countries, including India, the United States, China, Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, and Morocco), Latin America (Chile, Argentina, Brazil, Venezuela, Central America, and the Caribbean), South Asia (Sri Lanka, Bangladesh, and Nepal), the Middle East (Iran and Syria) and Eastern Europe (Serbia, Turkey, and Macedonia.
- Mahindra Tractors manufactures its products at four plants in India, two in Mainland China, three in the United States, and one in Australia.
- It has three major subsidiaries: Mahindra USA, Mahindra (China) Tractor Company, and Mahindra Yueda (Yancheng) Tractor Company (a joint venture with the Jiangsu Yueda Group).
- In 2003, the Farm Equipment Sector of Mahindra & Mahindra won the Deming Application Prize.
- In 2007 it received the Japan Quality Medal for implementing Total Quality Management in its entire business operations.
