1. DSA Means –
a) District sales Authority
b) Direct Selling Agent
c) Distributor and Sales agent
d) None of these
e) All of these

2. Marketing is – Find the wrong option –
a) an ancient concept
b) a modern concept
c) a continuous affair
d) a team effort
e) None of these

3. Bank Marketing is treated as –
a) Transaction marketing
b) Service marketing
c) Indoor marketing
d) all of these
e) None of these

4. ………………… is used to decide Advertising Method
a) Task & Objective Method
b) Concurrent Test Method
c) Market Share Approach
d) Both a and c
e) All the above

5. SME means –
a) Small and medium enterprises
b) Small scale marketing entities
c) Small & medium establishments
d) None of these
e) All of the above

6. “Conversion” in sales language means –
a) Converting a buyer into a seller
b) Converting a seller into a buyer
c) Converting a prospect into customer
d) All of these
e) None of these

7. Political campaigns are generally examples of ………….
a) Cause marketing
b) Organization marketing
c) Event marketing
d) Person marketing
e) None of these

8. A person who ultimately determines any part or whole of the buying decision is called-
a) Decider
b) Buyer
c) User
d) Influencer
e) None of these

9. Credit cards are used for-
a) Cash withdrawals
b) Purchase of air tickets
c) Purchase of consumable items from retail outlets
d) all of these
e) None of these

10. Relationship selling means-
a) Preparing a list of relatives
b) Cross selling
c) Selling to relatives
d) Selling to strangers
e) Telemarketing