1. With online advertising program,_________, the companies can reach customers and grow business.
a) AdWords
b) AdSense
c) AdCity
d) AdAlpha

2. Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.
a) Art
b) Science
c) Art and science
d) None of the above.

3. Marketers operate in which marketplaces:
a) Consumer and business
b) Global and non-profit
c) a & b both
d) None of the above

4. A marketer is a person who seeks a response, a purchase, a vote, attention “from another party, called the
a) Prospect
b) Seller
c) Firm
d) Management

5. “Better products, Better value, Better living” is the mission statement of which company:
a) VICCO
b) HUL
c) P&G
d) NIRMA

6. It is a form of individual marketing where the customer takes more responsibility for determining which products and brands to buy.
a) Self marketing
b) Mass marketing
c) Segment marketing
d) Niche marketing

7. ” There is always, one can assume, be need for some selling, But the aim of marketing is to make selling superfluous “ said by
a) Philip Kotler
b) The American Marketing Association
c) The Association of National Advertisers
d) Peter Drucker

8. Marketing people market ______ types of entities:
a) four
b) Eight
c) ten
d) two

9. Marketing people market following entities:
a) Goods
b) Services
c) Experiences
d) All of the above

10. At a fast-food restaurant, what is marketed?
a) Goods
b) Service
c) a & B
d) None of the above