1. Credit cards are used for‐
a) Cash withdrawals
b) Purchase of air tickets
c) Purchase of consumable items from retail outlets
d) all of these
e) None of these
2. Home loans are granted to‐
a) Individuals
b) Institutions
c) Builders
d) all of these
e) None of these
3. ATMs are‐
a) Branches of Banks
b) Manned counters of Banks
c) Unmanned cash dispensers
d) All of these
e) None of these
4. Relationship selling means‐
a) Preparing a list of relatives
b) Cross selling
c) Selling to relatives
d) Selling to strangers
e) Telemarketing
5. Proper pricing is needed for‐
a) Extra charges of extra services
b) Levy of VAT
c) Good customer services
d) Putting burden on the customers
e) Depositing money in bank.
6. The abbreviation ISP stands for‐
a) International Spy Project
b) Indian Social Planning
c) Initial Service Provider
d) Internet Service Provider
e) None of these
7. Acid Test of a brand is‐
a) Brand preference
b) Brand awareness
c) Brand loyalty
d) Brand equity
e) Band acceptability
8. The balance sheet of an organization gives information regarding‐
a) Result of operations for a particular Period
b) The financial position as on a particular date
c) The operating efficiency of a firm.
d) Financial position during a particular period
e) All of the above
9. Modern method of marketing include‐
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through e‐mails
d) Both a) and c)
e) All of the above
10. The best advertisement is‐
a) Glow sign boards
b) On internet
c) TV media
d) Print media
e) A satisfied Customer