Dear Aspirants,
Welcome to Marketing Quiz Section by DayTodayGK.com. Marketing Quiz is very important for State Bank of India’s Probationary Officer and also for Clerk exams. Practice these Questions more and easily get good marks in General Awareness Category. All the Best.
1. What is the meaning of Cross Selling?
a) Selling with a crossed demand draft or cheque
b) Selling across districts or states
c) Selling other products to already existing customers
d) None of the above
2. Which of the following not comes under Convenience Product List?
a) Soap
b) Mobile Phone
c) Tooth Brush
d) Bread
3. When a private firm sells off a particular part of its business to another organization, it is called
a) Disinvestment
b) Divestment
c) Cross Buying
d) Steadfast Joint Venture
4. Products such as clothing, personal services, electronic items, household furnishings come under
a) Speciality Products
b) Shopping Products
c) Convenience Products
d) Emergency Products
5. The High-end luxury products comes under
a) Unsought Products
b) Speciality Products
c) Impulse Purchasing Products
d) None of the above
6. The MRO Products are used to assist with operation of an industry or organization. M stands for ______. R stands for Repair. O stands for Operating.
a) Mission
b) Machine
c) Marketing
d) Maintenance
7. A type of promotional price adjustment that gives discounted pricing to the customers, when they purchase several products at the same time is called
a) Breakeven Pricing
b) Bundle Pricing
c) Discount Pricing
d) Subsidized Pricing
8. The influence one party within a channel of distribution over the other channel members in the same distribution is called
a) Channel Influence
b) Channel Power
c) Channel Competence
d) Channel Control
9. When a salesperson makes an unannounced first contact with the aim of fixing a future appointment, it is called ______.
a) Hot Call
b) Cold Call
c) First Call
d) Tricky Call
10. A kind of sales promotion that gives price savings or other incentives to the customers when they present at the time of purchase is called
a) Contests
b) Coupons
c) Freebies
d) Empathy
