India’s first cash giving app ‘CASHe’ launched

Tslc Pte Ltd., a fin-tech company, has announced the launch of its all new mobile-only lending platform – CASHe, providing users a personalized experience to borrow cash anytime, anywhere within minutes. CASHe was launched in Mumbai with Bollywood’s rising star Arjun Kapoor unveiling the product. He was joined by CASHe’s eminent Board of Advisors comprising Dr. Rakesh Mohan, Former Deputy Governor of RBI and Director IMF, Suhel Seth, well known marketing guru and media personality and Yezdi Lashkari, tech thought leader.

  • CASHe uses sophisticated proprietary technology that mines the borrowers’ social network and requests basic documentation to arrive at a “Social Loan Quotient” (SLQ) and a loan eligibility amount.
  • Using multiple unique data points to arrive at a distinct credit profile for the customer, CASHe will transform traditional credit measurements, providing financial inclusion to underserved young professionals who are kept out by traditional credit rating and banking systems.
  • By providing basic information on a smart phone, professionals can avail of – within minutes – a convenient 15-day loan for a one-time processing fee with no other hidden costs, no painful paper work and no human interaction.
  • CASHe’s target clients are young professionals between 20-35 years old. Upon confirming eligibility, these employed individuals can avail of a loan of up to 40 percent of their monthly income instantaneously at a rate of interest on par with credit cards.