Twenty-six-year-old Uppma Virdi, an Indian hailing from Punjab and settled in Australia received the ‘Businesswoman of the Year Award’ at the India Australia Business Community Awards held in Sydney. Virdi, a lawyer by profession, is the founder of the start-up ‘Chai Walli’, which sells tea blended with different flavours. She also holds ‘Art of Chai’ workshops in Australia.
In a setting like that, an entrepreneur like Uppma Virdi has a tough job to accomplish. The businesswoman who uses the moniker Chai Walli isn’t a full-time restaurateur or cafe owner yet but runs an online business with occasional pop-ups and workshops. Online businesses are thriving better than traditional businesses with social media exposure. However, they are not exempt from tax payments and might still need the help of accountants to review tax depreciation Melbourne and related consulting services.
Since her business revolves only around an online customer base for now, she would have put all of her effort and resources into creating a stellar online presence, likely with expert help from digital marketing & web design melbourne companies. A web design company would have helped her to create a user-friendly and unique website that might have provided her with a competitive advantage.
The firm might also have been a driving force behind her online success. Since web design agencies, like Hooked Marketing, are known to help their clients in creating a website that can generate leads and increase conversions, it would not be surprising for the readers to learn that such a firm had contributed to the success of Uppma.
That said, online stores are all the rage nowadays with more and more people choosing to make use of digital platforms to do most of their shopping including food and beverages; Uppma has done an excellent job leveraging this to her advantage and promoting her online store to reach fellow chai lovers.
Today, many online entrepreneurs are using digital platforms to gain more exposure for their products. Some business owners often leverage influencers to promote their brands.
In today’s world, it is not difficult to find influencers with a large following, as the majority of them tend to use the best site to buy Instagram followers. Due to this, entrepreneurs have an easy time hiring influencers and promoting their products.
Anyway, Uppma’s immense love for chai stems from the life of her grandfather, who was an Ayurvedic doctor. She took to making tea for the family, and then realised that she has a talent for making a perfect blend.
Virdi, whose family hails from Chandigarh, makes chai just like most of us Indians do–with love and respect for the ingredients, and with the intention of bonding with family and friends over a cuppa.
“Interest in tea is growing in Australia as more and more people are seeking alternatives to coffee. It was coincidentally the right time for me,” she was quoted as saying after the event. “My real aim is to educate the Australian society about the Indian culture through tea,” she added.
And we’re quite glad that Uppma Virdi has taken up such a mission in life, and hope this Businesswoman of the Year soon opens a chai cafe or restaurant in Australia
