The International Cricket Council (ICC) and MRF Tyres has announced a four-year deal which confirms the tyre maker as a Global Partner for ICC events from 2016. The announcement was made at the MRF Tyres headquarters in Chennai at a function attended by ICC Chief Executive, David Richardson, MRF Tyres s Chairman and Managing Director, K M Mammen, former India captain and MRF brand ambassador, Sachin Tendulkar, and other officials.

The ICC and MRF Tyres recently completed a partnership at the 2015 World Cup.

 Did You Know??? 

• Madras Rubber Factory Limited (abbreviated as MRF) is a private-sector company, which is the largest manufacturer of tyres in India.
• It is headquartered in Chennai, India.
• The company manufactures rubber products including tyres, treads, tubes and conveyor belts, paints and toys.
• MRF also runs the MRF Pace Foundation, Chennai and MRF Challenge in motorsport.
• Madras Rubber Factory was started by K. M. Mammen Mappillai as a toy balloon manufacturing unit in 1946 at Tiruvottiyur, Madras (now Chennai).
• MRF Ltd has recently signed on cricketer Abraham Benjamin de Villiers as its brand ambassador.