GOI to launch ‘M Cessation’ to help kick tobacco habit

In Uncategorized
October 11, 2015

The GOI will soon offer a mobile phone-based intervention to tobacco users where they will be counselled to kick the habit. The Union Health Ministry will launch M Cessation or Mobile Cessation to develop tobacco use abstinence among people interested in quitting. As part of the programme, tobacco users can enroll themselves by giving a missed call to a particular phone number after which they will be asked three to four questions through SMS like their educational qualifications, work status and the age of onset of tobacco use. After these details are fed into the system, the tobacco users will start getting three to four messages daily which will counsel and consistently motivate them to quit tobacco.

India is home to the world’s second largest number of tobacco users (around 275 million). The Government of India had last year set a target of reducing tobacco use by 20 per cent by 2020 and 30 per cent by 2025.

Forty per cent of all cancers, 90 per cent of oral cancers and 30 per cent of TB cases are due to tobacco use. In India, 9-10 lakh people die every year due to tobacco habits, according to government data. Meanwhile, the Health Ministry has issued a notification making it mandatory for all tobacco products to carry warnings that would cover 85 per cent of the surface of the packets from April 1 next year, up from 40 per cent at present.