GOI has launched a policy framework to promote e-marketing of handloom products. The policy framework has been developed by the Office of Development Commissioner (Handlooms) under the Ministry of Textiles. The main objectives are promoting the interests of both producers & consumers of handloom products and also to promote marketing of handlooms so that it can reach the younger customers. Under the policy framework, the Office of DC (Handlooms) would collaborate with approved e-commerce entities in promoting e-marketing of handloom product.
Points to Note
- An e-commerce entity approved by the Office would be required to make priority display of handloom products on its home page.
- The name and other details of approved e-commerce entities will be displayed on the web site of DC (Handlooms).
- Brief details of premium traditional handloom products would be posted on the web site of DC (Handlooms).
- The performance of approved e-commerce entities would be monitored continuously; their approval would be considered for extension depending on their performance.
- The policy frame work would be reviewed from time to time as per field requirements and the experience gained, for safeguarding the interest of the primary producers of handloom products and consumers.
Test Your Knowledge
When do we observe National Handloom Day?
