Retail major Future Group has entered into a partnership with Baba Ramdev-promoted Patanjali Ayurved to sell the latter’s FMCG products through its stores with plans for joint manufacturing in future. Patanjali’s range of FMCG products, including staples, nutrition, hair care, skin care, dental care and toiletries, will be sold through Future Group’s Big Bazaar, KB’s and EasyDay outlets across India.

Kishore Biyani-led Future Group expects sales from Patanjali, which is set to launch noodles next week to take advantage of the space vacated by Nestle’s Maggi, to the tune of Rs 1,000 crore in the next 20 months.

Announcing plans to enter noodles segment, Ramdev said, “Our effort is to promote swadeshi and give a tough fight to MNCs. We will launch our noodles in the market by October 15 and it will be available across India by the end of this month.”

He said Patanjali is also planning to launch products like pasta, oats, juices and muesli soon and is targeting to achieve Rs 5,000 crore turnover this fiscal.

He added that Patanjali Ayurved will also increase number of its production units in different parts of India, including South India, Madhya Pradesh and Rajasthan, among others, without sharing investments details.

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Baba Ramdev is the Brand Ambassador of which state?