Mobile wallet player FreeCharge has launched its new virtual card ‘FreeCharge Go’, in partnership with Yes Bank and powered by MasterCard. The integration is now live, and enables universal payments of its app online and offline through a prepaid virtual card, which can be activated in a few seconds. This launch enables FreeCharge’s customers to use the money in their digital wallets on any merchant site that accepts cards, and helps the company compete with its rival Paytm (run by One97 Communications Ltd), which also launched prepaid cards in partnership with ICICI Bank Ltd in December.
However, unlike Paytm’s cards, which may be used both online and offline, FreeCharge Go is a virtual card that can be used only online. FreeCharge is using other means to enable offline transactions with its wallet, and has tied up with Shoppers Stop and McDonald’s to do so initially.
FreeCharge had announced its offline payment integration with McDonald’s. The company claims to have over 15 million users for its Wallet, launched in September 2015.