Roger Federer has been named the top athlete brand in the Forbes Fab 40, the world’s most valuable sports brands. The Swiss superstar has a brand value of $37 million a year, the amount by which endorsement income exceeds the average endorsement income earned by the Top 10 earning athletes in the same sport during the past year.

Federer’s brand value is greater than NBA basketball player LeBron James ($34 million), golfer Phil Mickelson ($28 million), sprinter Usain Bolt ($25 million), golfer Tiger Woods ($23 million) and footballer Cristiano Ronaldo ($19 million).

Last month, the 35-year-old Federer was ranked No. 4 with $67.8 million in the The World’s Highest-Paid Athletes 2016 list compiled by Forbes. The Basel native’s commercial partners include Nike, Wilson, Rolex, Mercedes-Benz, Credit Suisse and Moët & Chandon.

Federer will return to the ATP World Tour at the start of the 2017 season.
About Roger Federer:

Roger Federer (born 8 August 1981) is a Swiss professional tennis player who is currently ranked world No. 7 by the Association of Tennis Professionals (ATP). His accomplishments in professional tennis have led to him being regarded by many as the greatest tennis player of all time. Federer turned professional in 1998 and has been continuously ranked in the top 10 since October 2002.

Federer holds several records of the Open Era: holding the world No. 1 position for 302 weeks (including 237 consecutive weeks);winning 17 Grand Slam singles titles; reaching each Grand Slam final at least five times ; and reaching the Wimbledon final ten times. He is among the eight men (and among the five in Open Era) to capture a career Grand Slam. Federer shares an Open Era record for most titles at Wimbledon with Pete Sampras (seven) and at the US Open with Jimmy Connors and Sampras (five). He is the only male player to win five consecutive US Open titles.