Home-grown FMCG firm Emami Ltd has announced tennis star Sania Mirza as the brand ambassador of hair oil and shampoo variants of its newly-acquired Kesh King brand. Kesh King is also endorsed by celebrities like Juhi Chawla nationally except the southern markets for which Shruti Haasan has been roped in very recently. Kesh King was acquired by Emami in June 2015 for Rs 1,651 crore, marking the company’s foray into the ayurvedic hair and scalp care segment. The brand portfolio includes ayurvedic medicinal oil, herbal shampoo and conditioner and ayurvedic capsules.
Emami
- Emami Limited is an Indian producer of fast moving consumer goods (FMCG), engaged in personalcare and healthcare businesses.
- The company is headquartered in Kolkata.
- The company’s health products unit offers tonics for colds and coughs as well as nutraceuticals.
- Emami Limited acquired a major stake in Zandu Pharmaceuticals Works Ltd, a century-old household name in India, for Rs 7 billion
- On 9 December 2011, Kolkata police arrested Agarwal and Goenka, founders of Emami and directors of AMRI Hospitals, for negligently causing death to 91 people as a result of a fire at AMRI Hospitals.
