FMCG firm Emami has roped in Bollywood actress Parineeti Chopra to endorse its new skincare product BoroPlus Cocoa Soft Moisturising lotion. Without divulging details of the endorsement, Emami said the product targets young women between the age of 20-30. Parineeti is the latest entrant to the Emami endorsers’ club and becomes the face for brand BoroPlus which boasts an ensemble star power like Amitabh Bachchan & Kangana Ranaut.

The company will soon roll out new ad campaign featuring Chopra. The ad film will be run in cinema halls and will also be promoted digitally. The film is going to be rolled out primarily in UP, Maharashtra, NCR, West Bengal, Madhya Pradesh, Gujarat and Karnataka.

Parineeti Chopra was the Grand Marshall and guest of honour at the prestigious New York India Day Parade in August 2015.

The Haryana government appointed Parineeti Chopra as its brand ambassador for the ‘Beti Bachao, Beti Padhao’ campaign to promote the cause of the girl child.