FMCG, Emami have announced to acquire ayurvedic hair and scalp care brand Kesh King on 2nd june 2015 for Rs 1,651 crore. Emami CEO, N H Bhansali said told that the acquisition shall be funded by a optimum mixture of surplus funds, short-term and long-term debt.
These days Emami is mainly indulge in expanding their market. Since 2014, they have aquired many competitors globally.
Previous acquisition of FMCG:
- Australia-based Fravin Pty, along with its three subsidiaries for an undisclosed sum.
- It acquired sanitary-napkin brand ‘She Comfort’ from Royal Hygiene Care in an undisclosed deal.
- The company also acquired Zandu brand in 2008 for Rs 700 crore.
Advantage to Emami from this Acquisition:
- Synergy
- Diversification
- Market Expansion
- Cost reduction
- Competition Elimination
About Emami:
- Emami is an Indian producer of fast moving consumer goods (FMCG).
- Founded: 1974
- Founder: R S Agarwal
