Cheers, cricket fanatics! Raise a glass to your beloved Coca-Cola! By agreeing to be the International Cricket Council’s (ICC) global partner for eight years, until the end of 2031, the legendary brand solidified its long-standing association with the sport.
Building upon their initial five-year agreement in 2019, this collaboration signifies a substantial extension, further establishing Coca-Cola as a dominant force in the cricketing realm.
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Expanding upon a Robust Base:
A strategic move by Coca-Cola in 2019 saw them supplant PepsiCo as the ICC’s official non-alcoholic beverage partner. Their dedication to the sport will be sustained for a full thirteen years, from 2019 to 2031, according to this new agreement.
One of the longest-ever collaborations between the ICC and a single brand, this alliance stands as a testament to the mutual strength and value both sides find in their association.
Cricket Loyalty Enhancement:
Until the end of 2031, the ICC World Cup, ICC Twenty20 World Cup, and ICC Champions Trophy, among all important ICC events across all three formats of the game, are covered by the extended agreement.
Fans of the sport of cricket have a lot to look forward to each year, as the World Test Championship Final takes place every two years and there is a big tournament for both men and women. This guarantees that Coca-Cola will always be associated with cricketing happiness.
An Effective Collaboration from 2019 to 2023
Coca-Cola has made great strides in using its partnership with the ICC to provide cricket fans with unforgettable experiences.
Thums Up and Limca Sportz were the official sports drinks and beverages of the ICC Men’s Cricket World Cup India 2023, which ended not long ago. Their products helped quench fans’ thirsts and provide a little extra cheer to the biggest World Cup in history.
The mesmerizing ‘Thand rakh’ marketing by Sprite heightened the anticipation even more, urging spectators to maintain their composure and enthusiasm all through the competition.
Hope for the Future Is High
Coca-Cola is poised to maintain its successful trajectory in the cricket world with this rekindled alliance. Coca-Cola will continue to build its reputation as a genuine “global partner” of cricket by providing fans all over the world with delicious drinks, interesting marketing campaigns, and steadfast support for the sport.
In this article, important dates, data, and significant projects from Coca-Cola’s extended cooperation with the ICC are highlighted. With information about previous partnerships and potential future endeavors, it provides a vivid depiction of this long-lasting and advantageous partnership in the cricketing realm.
