Actors Amitabh Bachchan and Priyanka Chopra will replace Aamir Khan as new ambassadors of the Incredible India campaign to market the country to tourists abroad. Bollywood veteran Mr Bachchan, 73, the brand ambassador of Gujarat Tourism, had been picked for the position some time ago. His name was reportedly suggested by the Prime Minister’s office. He was recruited directly by the government, unlike actor Aamir Khan, who was removed days after suggesting that India is experiencing growing religious intolerance.
In November, Mr Khan had expressed concern about intolerance being displayed towards minorities. He was attacked on social media by many as “anti-national” for his remarks. He had said that his wife, Kiran Rao, said she was so concerned about the atmosphere of intolerance that she had wondered out loud about relocating from India.
Inclusive Learning – Secret of Success
- Campaign means actions or events that are meant to achieve a particular result.
- Abroad means out of the country
- Intolerance means the unwillingness to accept views or beliefs.
- Minorities mean a category of people differentiated from the social majority.
