Finance Minister Arun Jaitley has launched the Headend In The Sky (HITS) digital platform initiative, under the brand name NXT DIGITAL promoted by Hinduja Group. The launch would provide consumers with wider choice. Now the viewers can have access to over 500 television channels of their choice – international, national, regional and local; besides a host of other services like e-applications and TV everywhere. Customers in Andhra Pradesh, Telangana, Maharashtra, Punjab and Karnataka will now have greater access to channels of their choice with other states soon joining in.
Points to Note
- The NXT DIGITAL Broadcast Centre is a state-of-the-art next-generation MPEG-4 facility.
- It has been designed and purpose-built to provide a variety of services to the cable distribution fraternity and their customers all across India.
- The back-end technology systems are based on sophisticated and complex architectures.
- The initiative will enable thousands of entrepreneurial cable operators to make a transition from analog to digital across an estimated 120 million homes in India.
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