Amul received a prestigious honor by being named the world’s strongest food brand by Brand Finance, a leading brand valuation firm. Amul achieved this recognition with a high Brand Strength Index (BSI) score of 91 and a brand valuation of $3.3 billion. This achievement is even more impressive given that it reflects an 11% increase in brand value compared to the previous year, 2023.

Amul’s Market Dominance

Amul is a dominant force in India’s dairy market. The brand controls 75% of the milk market, 85% of the butter market, and 66% of the cheese market in India. This strong presence in the dairy industry is a major factor behind its high BSI score and AAA+ rating. Amul’s products are not only widely recognized but also highly regarded and frequently recommended by consumers, which further boosts the brand’s strength and reputation.

Brand Value Comparisons

When comparing brand values, Amul’s $3.3 billion valuation places it among the top food brands globally. Although Amul shares the top-tier AAA+ rating with Hershey’s, Hershey’s brand value is slightly higher at $3.9 billion but has experienced a small decrease. In contrast, Nestlé holds the title of the most valuable food brand in the world with a valuation of $20.8 billion, followed by Lay’s, which is valued at $12 billion.

Brand Finance’s Evaluation Criteria

Brand Finance assesses the strength of brands using more than 35 different criteria. These include how effective a brand’s advertising is, the variety of products it offers, how consumers perceive the quality of those products, and the brand’s visibility on social media and the internet. Additionally, the evaluation considers how well brands contribute to sustainability, how they engage with their communities, and the quality of their governance.

Industry Trends

The overall food and beverage sector experienced a 4% decrease in brand value, amounting to approximately $268 billion. The report highlights a trend where consumers are increasingly turning to smaller, private-label brands that offer more personalized products, which presents a challenge for larger, established brands like Amul. However, there is a growing demand for convenience foods, as more consumers seek quick and easy meal options, providing new opportunities for the industry.

More About Amul

Amul was established in 1946 by Tribhuvandas Kishibhai Patel in Anand, Gujarat, and it has since become India’s largest dairy cooperative. The name “Amul” is derived from the Sanskrit word “Amoolya,” meaning priceless. Amul played a crucial role in India’s white revolution, which transformed the country into one of the largest milk producers in the world. The brand is also famous for its mascot, the Amul Girl, who has been featured in humorous advertisements since 1966. Today, Amul operates over 70 processing plants and supports millions of farmers across India, making it a vital part of the country’s agricultural economy.