Online marketplace Amazon India products from leading dairy brand Amul will be available in nine countries, starting with the US on 25 November. In May 2015, Amazon India launched its Global Selling program, under which Indian vendors can sell their products in nine countries including the US, the UK, Japan, Canada and France with a total consumer base of 300 million.

• Amul products will debut on the Global Selling platform on Black Friday in the US, which falls on 25 November.
• Amul is (also) a part of Amazon Prime program, (for which) Amul is sending products to the fulfillment centers so that consumers can get products in a day or two.
• The program currently lists 25 million products listed from 18,000 sellers in India, which includes retail brands such as Biba, Fab India, Himalaya, Organic India, Liberty Shoes, among others.
• These sellers pay commission equivalent to a local seller of a given country. For instance, the commission in the US ranges from 4% to 12% depending on the product.
• Since India doesn’t allow foreign direct investment in online retail, Amazon works as a marketplace, connecting customers with third-party sellers on its platform.
• In the next one year, Amazon India aims to sign up as many sellers possible.
• Amazon.com Inc. launched a Global Store for Indian shoppers, offering fashion brands, books and other products from its US online store that aren’t available in India.