The Ministry of Urban Development (MoUD) signed a Memorandum of understanding (MoU) with Amar Chitra Katha to publish and distribute a special edition of the comic book, focusing on Swachh Bharat Mission . The 32-page comic book will carry messages pertaining to sanitation and solid waste components of Swachh Bharat Mission.
key Facts:
key Facts:
- the comic book would aim to engage with them in an innovative manner and spread the message of cleanliness.
- The book would comprise a series of inspirational stories from the mission, cleanliness rankings of cities, the public figures and ambassadors, environmental impact, and stories of individuals and organizations that can inspire children to the concept of ‘Swachhata’. Further, there will be an interactive workbook of tips and tricks which children can use to clean their own areas.
- It will also include a section about how to organize community cleanliness drives and what other things they can do to make a remarkable impact on their immediate surroundings.
- Amar Chitra Katha will be developing and creating the special edition comic book in English and translating into Hindi. In order to ensure large scale dissemination of these stories, MoUD will distribute them through national school boards like CBSE, Kendriya Vidyalaya and Navodaya Vidyalaya.
About Amar Chitra Katha:
Amar Chitra Katha is one of India’s largest selling comic book series, with more than 90 million copies sold in 20 Indian languages.
- Founded in 1967, the imprint has more than 400 titles that retell stories from the great Indian epics, mythology, history, folklore, and fables in a comic book format.
- It was created by Anant Pai, and published by India Book House. In 2007, the imprint and all its titles were acquired by a new venture called ACK Media. On 17 September 2008, a new website by ACK-media was launched.
