Leading Ayurvedic FMCG firm Dabur has tied up with DRDO to promote sustainable cultivation of high-altitude medicinal plants in Ladakh. Dabur India has signed a pact with DRDOs unit Defense Institute of High Altitude Research (DIHAR), Leh, under which both organisations will educate farmers and help enhance livelihood opportunities in the cold desert area.
- “The first step towards the goal of implementing conservation & environmental development benefits in Leh-Ladakh will be a baseline survey of the area for cultivation of highly endangered medicinal plant species.” DIHAR Director Bhuvanesh Kumar said.
- Dabur India Head – Healthcare Research Dr JLN Sastry said: “We are pleased to be the initiator of this developmental programme, which will not only help in growing and cultivating high altitude medicinal plants to prepare Ayurvedic medicines but also provide an alternative source of income to the farmers living in the often neglected high altitude mountain areas.”
- Under this tie-up with the unit of Defence Research &Development Organisation, Dabur will also impart training tothe villagers on sustainable cultivation of herbs.
- Jivanti Welfare and Charitable Trust (JWCT), Dabur India Ltds CSR arm, had approached DIHAR & Pragya an NGO operating from Leh-Ladakh, with the primary focus on helping the local community in Leh-Ladakh while also augmenting the population of medicinal herbs in the country.
Defence Research & Development Organisation (DRDO)
Defence Research & Development Organisation (DRDO) works under Department of Defence Research and Development of Ministry of Defence.
DRDO is working in various areas of military technology which include aeronautics, armaments, combat vehicles, electronics, instrumentation engineering systems, missiles, materials, naval systems, advanced computing, simulation and life sciences.
- (DRDO) was established in 1958 by amalgamating the Defence Science Organisation and some of the technical development establishments.
- HQ- New Delhi
Debar :
Debar (Dabur India Ltd.) is India’s largest Ayurvedic medicine & related products manufacturer.Dabur was founded in 1884 by SK Burman, a physician in West Bengal, to produce and dispense Ayurvedic medicines. German company Fresenius SE bought a 73.27% equity stake in Dabur Pharma in June 2008 at Rs76.50 a share.
HQ– Dabur Tower, Kaushambi, Sahibabad, Ghaziabad, Uttar Pradesh, India
